15 tactics for establishing ethics: examples of persuasive speech

There are several ways to establish ethics when speaking in public. Here are some quick tips:

It is important to be good as a person

You need to be a good person, have a positive impression, and do good things. If you practice all of these, you will get a spirit. The positive feeling that you generate in others will grow in this way and your audience will be able to identify with you. Ex: The loyalty of Tiger Woods and the reliability he generates.

Be an expert on the subject

People are busy and with so many things catching their attention, you need to tell them why they will listen to you, especially when there are so many speakers. The level of experience you have will set you apart from any other speaker the audience may hear. Example: If the audience has to choose between an inexperienced but credible speaker and someone with a lot of experience in the field, they can choose the speaker who has experience in the topic at hand.


You can earn ethos by speaking in public only when you promote yourself and let the world know. You need to be in charge of your personal branding and make sure the speech emphasizes the aspects you want to focus on.

Analyze the audience

Analyzing the audience is an integral part of being successful in your ethics arena, as it will reveal the valuable clues you need to be attractive to the audience. Take a look at the common traits you share and how you can take advantage of them, such as manners, attractiveness, visual effects, etc. Example: You have been invited to give a speech at a company you don’t know anything about. Check through the audience analysis if they wear formal wear to work and choose their clothes accordingly.

You can improve pre-speech ethics in the following ways:

Arrive early to welcome the audience

If you show up at the last minute, it indicates that you had to be in an important place before. By showing up early, you hint to your audience that you want to serve them, which builds trust.

Share your event experience with the audience

If the presentation is part of a larger event, try to attend as many as possible. Every second that you spend with your audience goes a long way towards building trust and credibility with each other. The event thus becomes a shared experience, with the audience considering you as one more.

Importance of ethics in marketing

If the presentation offers you the opportunity to offer a biography of the author, take the opportunity to convey to the audience why they should spend their money and time listening to it. This is especially important if the event has simultaneous sessions. Eg: You are speaking in a teachers’ association. In that case, offering testimonials from previous teacher associations will make you more credible.

Present with Ethos

The introduction is the best opportunity you will have to establish credibility with the audience. Therefore, you should prepare your own presentation, rather than an event planner. Highlight the essential facts; establish authority, credibility and reputation. Choose materials that are relevant to your topic and audience. Eg: you are installing the new corporate financial system. The highlights of the introduction can be: you are the project manager to implement the new system (reputation) and have previously implemented similar systems (reputation).

Use relevant stories and anecdotes

Expect people to work on your council only if you do; there is no point being a hypocrite. Ex: you tell people to become members of Greenpeace. Improve their spirit by telling them about your activity in the local organization.

Use familiar language

You must use language that is familiar to the audience. It helps to understand the audience and allows them to identify with you, which increases the spirit. Use familiar terms to describe concepts. For example: for many people, real estate agents can be the same as real estate agents, although one of the terms may be more popular depending on the environment.

Attractive examples and visuals

Any specific message will have relevant anecdotes, images, and stories or methods that will help convey the speech better. Choose the ones that have the most impact on the audience. Example: while speaking in a corporate setting, use images and metaphors that complement your audience.

Use quotes and statistics from the right sources

This helps improve the spirit. Ex: While researching for a green development speech, you come across statistics and data that will support your argument.

Refer to the audience

Use references to people in the audience that can be drawn from the shared experience to form a bond. Ex: Use a quote the previous speaker used to weave into his speech.

Be available to the audience

Mingling with your audience after your presentation is an effective way to build credibility.

Follow the promises you made

Postpone the questions for later; instead, focus on the main presentation.