5 sales sheet design secrets for desktop publishers


Just as you would make your book cover as attractive as possible, your sales sheet should leave readers with a favorable first impression of you and your new book. But very few readers will do more than flick through the sell sheet to find just the information they’re looking for. So you need to make sure you’ve created an attractive, well-designed sheet for those first few seconds to connect and hold onto the reader. Even if you can’t afford to hire a professional designer for your marketing materials, following these key design principles will pay off in higher book sales.

1. Use columns and text boxes

Divide your page into two or three columns because short lengths of text are much easier to read and more visually appealing than long lines. Text boxes are a great way to highlight or separate specific information about your book.

2. Use a lot of white space

Text and graphics stand out much better when they have some white space or breathing room around them. As a general rule of thumb, make sure you have at least a half-inch margin on all four sides of your sheet and leave a quarter-inch space between columns and other charts. And remember that it is better to remove some text than to put too much on the page.

3. Use color sparingly

More color is not necessarily better. Color can be used to get the reader’s attention, but it can easily become too chaotic and overwhelming. You have to remember that using white space can be much more effective because it draws attention to what you want to highlight and gives the reader’s eye a break. When it comes to text, you should also keep most of the text the same color. While you may want to make a few key words or phrases jump off the page using fancy colors or fonts, if you try to make it all pop, nothing will.

4. Use appropriate fonts

Use up to two fonts. Use a serif font (such as Times New Roman) for the text. Use sans serif (like Arial) for headlines and captions. Serif fonts are easier to read and look cleaner and more modern. Avoid using fonts that are too difficult to see. Use sans serif, for example, if you are using very small text. But don’t be afraid to experiment with different fonts.

5. Use high-quality graphics and photos

Invest in good photographs and artwork. Even if a photo looks good online it doesn’t mean it will look good in print. Use high resolution photos of at least 300 dpi. Any resolution lower than this will not look good in print. If you can’t take your own photos or use professional photos, buy stock photos online. It is an inexpensive alternative and much better than using clipart. Clipart can be inexpensive, but it will make your sales sheet look low-budget.


By sticking to these basic design principles, you’ll create a sophisticated and effective one-page sales sheet that you can proudly distribute to prospects, book reviewers, and book distributors, and no one will ever know that you didn’t hire a professional designer to do it. create it.