An Avon Beauty Center Business Plan provides you with a process for evaluating the profitability of your Avon Beauty Center, improves the site selection process, and provides a basis for your loan application. Representatives can earn four ways with a Licensed Beauty Salon: new customer retail sales, brochure sales, recruiting, and the halo effect of retail visibility and consumer awareness in your overall direct selling business. These are the essential components of the Avon licensed beauty salon business plan that will help you win new clients and increase revenue.
Website Selection
One of the main ways to drive traffic to your retail business is to select the right location. Avon will approve the selection and can also help you decide. You should look for sites that have a population of 100,000 within 5-10 miles, demographics with 20% or more women ages 18-44, a minimum of 2 business areas within your business area, and a median household income of $30 to 50,000. Check with your local Chamber of Commerce for free data on households and population.
Once you’ve located the mall, you need to balance opportunity, cost, and risk, looking at the primary tenant, occupancy levels, tenant mix, visibility, quality, and activity.
When considering a space, look at the physical layout, the competition, and the lease proposal. A real estate broker can often help you evaluate the terms of the lease, a contractor can suggest improvements, and you may want to have a lawyer review your plans before finalizing them.
Start-up costs
The Licensed Avon Business Center Operator is responsible for setting up the space. There are no Avon license fees at this time. Representatives in good standing who are recommended by Division and District Managers and approved by their Regional Vice President may apply.
Products are tracked in a separate Beauty Center account and all purchases are guaranteed 50% profit on cost. Applicants must qualify for Paymentech credit card processing.
The two largest monthly expenses will be lease payments and personnel costs. Advertising is extra. Start-up costs, including first month’s rent, legal certificates, insurance, cash register, credit card processing equipment, phone, and miscellaneous supplies, range from $3,000 to $10,000 depending on the amount of the lease. Additionally, the suggested opening order for the kiosks is $15,000 at customer price. Avon provides 60/120 day credit to minimize upfront costs and publishes a list of the most popular products on sale.
Avon provides counter signage, visual merchandising unit, testers, samples, sales aids, training manuals and videos, and other starter supplies. Avon will also provide a customer service contact at each location.
Staff
A well-trained and knowledgeable staff is a key factor in the success of your Avon Beauty Center Business Plan because the staff will build your business and develop a loyal customer base. A beauty business is made up of basic, transactional, and holiday businesses, so it is critical that the Representative and staff have retail experience, know the retail sales calendar, and schedule accordingly. The retail business is all about customer relationships, long work hours, and great staff.
By covering the basic ingredients of the Avon Beauty Center Business Plan in your planning, you’re including the key aspects that will help you set up and run your new Center right from the start.