Corporate Baby Gifts: How to Choose the Perfect Gift for an Employee or Client

At some point, almost every business will need to purchase a baby gift to send to a new parent. Maybe it’s a loyal customer you want to show your appreciation for, maybe a new customer you’re building a relationship with, or maybe an employee you’d like to celebrate with. Whatever the reason, finding the perfect baby gift can create great relationships and leave a lasting impression.

When my son was born, my husband was vice president of a small construction company. One of their main vendors brought us a gift card for a local baby store. We were so grateful that they thought of us, and now, even 7 years later, I still remember receiving it. That is staying power.

I generally don’t recommend gift cards as corporate baby gifts. There are several reasons for this. The main one is that a gift card does not show that a lot of effort has been put into the gift. It doesn’t even show that the company has taken the time to find out if the baby is a boy or a girl. Another important factor is the price. In general, you can find a really nice gift for much less than what most people will end up spending on a gift card. A gift card has no wow factor and the recipient will know exactly how much they spent on the gift.

So how much should you spend on a baby gift for a customer or employee? There are no hard and fast rules or general etiquette for proper amounts. However, we generally recommend a 10% rule, with a minimum of $ 30. If the person you are shopping for is an employee, take a look at their weekly salary. Whatever that salary is, plan to spend around 10% of that on your baby gift. That means if they make $ 400 a week, you plan to spend around $ 40. If they make $ 1000 a week, plan for around $ 100. If they make $ 300 or less, plan to spend around $ 30, as you It will be difficult to find a good gift for less than $ 20-30. If you’re shopping for a customer, follow a similar rule of thumb, but look roughly at how much money your business spends with you in a typical week (if they don’t shop weekly, average what they spend to get a weekly rate). You can then use 10% of the typical purchase amount.

Once you’ve calculated your budget, you’re ready to start considering gift ideas. Try to find out all you can about the new baby. Is it a boy or a girl? Has the baby been named? What is your name? What was the date of birth? Having this information will allow you to find a gift that will be very special for the family.

When choosing a corporate gift for babies, you will want to look for a few things. First of all, it should be something that the family can use. This is very easy, since the newborn needs many things. Clothes, blankets, diapers, lotions, soaps, and more make great baby gifts. Second, try to keep it as personal as possible. At the very least, try to incorporate the baby’s gender into the gift, unless it’s not already known. If you can figure out the baby’s name, a personalized gift can really show that you put the effort into finding out about the baby. However, make sure you have the baby’s name written right before sending a personalized gift. It would be better to send a gift without personalization than one with incorrect personalization. The last and most important thing to look for in a corporate baby gift is the “Wow” factor. A gift that will make them say “wow!” it is much more likely to be remembered for a long time than a gift that is like any other gift.

Once you’ve found the perfect gift, don’t forget to include a personal gift note. It doesn’t have to be elaborate. A simple note that says, “Congratulations on the birth of ________. Sincerely, Your friends at ____________________” will work just fine.

While sending a gift is not a requirement, doing so will create good relationships with the recipient far beyond the money invested in the gift. It is definitely an investment worth making.