Do you need your own home based information product marketing business?


Do you really need your own home based information product marketing business?

Hey, if you’re among the super-rich like Bill Gates or Warren Buffet, or if you’re a celebrity like Charlie Sheen or Ashton Kutcher, you probably don’t need your own home business to survive.

Yeah, even though poor Charlie got fired from Two and a Half Men, he was very well paid for a long time at around $2 million an episode and probably has a few bucks saved for a rainy day. And what about Charlie Sheen’s replacement, Ashton Kutcher? With a reported salary of $700,000 per episode plus incentives, I don’t think he needs a home business to stay afloat.

So, if you’re a celebrity or among the super-rich, you probably don’t need to start your own home-based information marketing business.

But what about the rest of us?

I believe that we should all start and build our own home based information product marketing business. Even if we have a good job right now. Even if you start it just as a sideline to earn extra money.

In this terrible economy, and even before the economy crashed, millions of people discovered that a good job can disappear in a minute like a puff of smoke. I discovered it myself three times in my career.

Wouldn’t you rather be prepared for that, by having your own home based business to fall back on if you need it?

Maybe the job you have right now isn’t that great, or you really don’t like it and would love the freedom to say goodbye and go do whatever you want.

Or, you may be retired, or nearing retirement, and wondering how you’ll supplement your meager Social Security checks.

A good home based information product marketing business can help you do all of that. That’s why I think you need your own home based information marketing business.

Millions of people dream of starting their own business from home. Are you one of those millions? It’s great if you are, but don’t be like many of the dreamers who chase every new “opportunity” and never succeed, or dream and dream but never get started. Or, they start some kind of home business and then give up too soon. Success doesn’t come as fast as they expected, so they lose hope or don’t know what to do next.

If you dream of having your own home business, you can finally start a legitimate home business that has the best chance of success.

Why wait any longer?

Imagine being able to focus on a good home based business, information product marketing, so you can stop wasting your time and money trying every new “opportunity” that sounds good. Imagine starting your own information product marketing home based business and being successful at it.

You may be asking “Can I be successful with my own home based information product marketing business?”

I believe that you can! But you have to. I can’t do it for you. All I can do is help you along the way with articles like this, and ask you to take a look at the many information product marketing related websites and blogs on the internet. Just do a Google search, for example, using the search term “information products marketing home-based businesses.” Review the information provided by the websites that result from your search, and then get started.

Just listen to a few examples of people very much like you who started with little to nothing and made a nice part-time income, or even mega-bucks worth of marketing information:

I am a prime example as someone who worked a side job and made some nice side income part-time from information marketing. I was working for a division of a midsize company as their Marketing Manager. I decided that I had to do something extra in order to eventually get out of the corporate rat race.

One of the things I enjoyed doing in my free time was painting with oil paints or acrylic paint. Over the years, I had found several great ways to save money on art and craft supplies and decided to help other artists and crafters do the same. So I wrote and self-published a little 32-page booklet titled “How to Save Up to 60 Percent on Arts and Crafts Supplies.” It cost me 50 cents to print it and I sold it for 5 dollars. Over a few years I sold almost 8,000 copies and made $39,213 in revenue. I’m not Charlie Sheen or Ashton Kutcher, so I really enjoyed the extra money.

A classic example of someone who made a fortune in information marketing (much more than me) is Joe Karbo. Joe was one of the people who inspired me to start my own information marketing side business.

Joe was facing bankruptcy when he lost his high-paying job. He talked to various attorneys to see how he could avoid bankruptcy. In the process, he learned to negotiate with his creditors and decided to write a book, “The Power of Money Management,” which he sold through direct response ads in local newspapers and magazines in the Southern California area. The book was an overnight success, and Joe avoided bankruptcy.

Later, in the mid ’70s, he wrote another book in just six weeks that has become an American classic…”The Lazy Man’s Way to Riches.” It sold nearly three million copies at $10 each. I bought a copy and loved it.

Ted Nicholas, another information marketing millionaire, tells the story of Matt Furry. Matt is someone who followed Ted’s lead. Matt started his internet business in 1995. He was $50,000 in debt. He had to come up with $317 to buy one of Ted’s home study courses. Ted used the headline “Are you a millionaire writer?” in the announcement of his course, that he intrigued Matt enough to buy it.

Ted says that Matt has sold $30 million worth of information products on the Internet so far. Ted describes Matt’s company as lean and mean, with no employees or debt. Wow! That inspires me. And you?

Dan Kennedy, a small business marketing expert, tells the story of someone he knows who runs a $750,000-a-year information business literally from his kitchen table, selling information to owners of potbellied pigs. How’s that for a niche that sure doesn’t seem like it can support that level of business?

Tim Kerber, a membership site expert, uses the experience of one of his “students” as a case study of what can be done with information marketing membership sites. His student is Carrie Wilkerson. Carrie is a mom who started her own business with no online experience and a 3 week old baby in her arm. Carrie now considers herself an expert in her own right, she’s a popular speaker, has 10,000 people on her lead and client list, and it’s reported that she’s on her way to earning six figures in her first year. And she did all this in less than a year.

I could go on forever with information marketing success story after success story. I love being inspired by others who have done it. But, this is enough to give you an idea. While I know, and you know, that these results are not typical, you can see that with a certain degree of skill and ability, a good work ethic, focus, persistence, and action, success is possible.

You can do it!

Information selling has been described by information marketer Terry Dean as the most exciting and rewarding business in which any entrepreneur can or will be involved.

Millions of dollars worth of information products are sold every day around the world. Most of the top online success stories involve selling information in one way or another.

OK. And you?

If you’re not Bill Gates, Warren Buffet, Charlie Sheen or Ashton Kutcher, isn’t it time you started your own path to success as an “Infopreneur”?