“Is it worth spending money on learning if you are 50 or 60 years old?”

The answer to that is most emphatically a resounding “YES!”

Sometimes one of the hardest things for us to do once we get to this age and gain a lot of experience in life is to just humble ourselves. That’s how it is, humiliate us And admit that even if we have 5 university degrees in marketing and 25 years of experience in a traditional marketing company, we do not know much when it comes to the most critical aspects of online marketing. It really is a whole different world and while your titles, which didn’t stop you from being fired or reducing your bonuses, will help you in some of the basic ways, the nuts and bolts of successful online marketing will completely elude you if you don’t get the information you need.

Not only has it been proven time and again that exercising our mind can keep us sharper as the years go by, but we also need to stay up to speed. Without a doubt, the Internet has led us all to another way of learning. In fact, it’s the fastest way to search for topics that interest us personally, we can be dragged from topic to topic endlessly just to tell ourselves that maybe it’s time to stop for the day.

The Internet has expanded the potential for learning in other ways as well. There was a time when “going back to school” meant going to the local college, signing up for classes, and sitting in a physical classroom with others eager to learn something new.

Those of us in our 50s or 60s right now are the generation that grew up without computers in our childhood. It’s true … believe it or not! The closest I got to a “computer” were the first calculators that went beyond the basics. I often thought that my fingers were much faster when doing math.

There was never anything that really prepared those in this age group for what was to come. For some of us, there were several years of adulthood before we even bought a computer for our homes. My experience with anything remotely “computer-like” was learning to use a word processor a long time ago. Even my two daughters, now that I think about it, managed to graduate from high school without having internet access in our house. In fact, I was still using my IBM Selectric for whatever writing I did.

Despite my love of “computer stuff,” there are still days when I find myself wishing it would go away. I know, I know, it’s called “Turn it off!” On the other hand, there is always one more item of interest that I can look for just for the fun of learning about it. The world of knowledge on the Internet is limitless and I jokingly often say: “Who could think, eh?”. when I come across some interesting fact, image or story of a place that I will never visit or see in my life. There it is and my horizon has widened once more.

There is no doubt that the Internet has profoundly affected where and how we learn. However, everything we learn is valuable and there are times when it is not only a good idea, but the best part of wisdom, to shell out some money to help us focus on learning to achieve our goals.

As I progressed through my 10 years of being a widow, I learned to drive a big truck at the age of 50 just because I wanted to. As he drove, he often remarked that it was the only job he had ever had where it didn’t matter if he was male or female, how old he was or what he had been before. The truck, in other words, didn’t care. Either you knew how to drive it or not.

The Internet is the same as driving that truck. The computer has no idea who is requesting the information and doesn’t care if you are younger, older, what gender you are, or can’t sleep in Sheboygan, WI. So gaining the knowledge on how to best take advantage of this wonderful aspect of our lives is the smartest decision anyone can make if they want to expand our web presence.

Despite what it may seem, yes, it is possible to stumble and “learn along the way.” But, if you really want to be successful, whether it’s with an online business or simply generating interest in a charity or personal website, there comes a time when we need to go back to school.

This means working through the options available to you and finding the education that best focuses on the goal you want to achieve. It’s also time to “put the money where your mouth is” because sooner or later you will find that trying to do everything for free is not enough.

Save yourself time and agony by committing to focused training from the start, or stop what you keep doing that is obviously not working and participate in a robust and proven learning program.

What is the main reason you should shell out some money to learn? Because losing focus on the internet, wading through all those emails you get about making money while you sleep (free of course, which it never really is), or listening to all the gurus that come your way will help you get there. exactly nowhere. The basics, the foundation of any success online, requires the same learning that you would need to get a job in marketing, for example, offline. It is simply a case of gaining knowledge on specific topics that will help you succeed in the world for which it was designed.