Hello surgeon,

To grow your plastic surgery practice with an unbeatable ROI in today’s increasingly competitive environment, it is critical that you reach out to new patients and raise awareness of their unique procedures, facilities, and services.

If you find it difficult to listen to others, I’ll be sure to tell you … Don’t make excuses for your failed campaigns and be honest about the real benefit that each marketing channel brings to your practice. You’re looking to identify which optimized paid and organic search keywords will help you attract more patients. Only then can you take your practice to the next level.

Developing an annual marketing plan for your surgical practice can be difficult, but it is necessary for the success of your practice. Strategic planning ensures that you target the right customers, in the right place, with a stronger message and better than everyone else on the block.

His brand of plastic surgery distinguishes his practice.

Your unique brand message attracts potential patients and influences your professional reputation. An “all fronts” marketing strategy is necessary to maximize your development and return on investment.

Because cosmetic plastic surgery is dominated by elective procedures, it cannot rely on business referrals. You must speak directly to patients through a well-planned and executed marketing plan.

Plastic surgery marketing is competitive, everyone does.

Research shows that the more often a consumer sees your brand, the greater their comfort level with your practice and the more likely they are to schedule an appointment.

Like it or not, your patients are turning to the internet to find the most skilled and effective plastic surgeons, and your competitors are capturing leads in scores. You need to start dominating the online landscape if you want to grow your practice, attract more patients, and improve your brand image …

The best marketing strategies incorporate both branding and advertising marketing.

I tell you that the most efficient and profitable way to achieve this is through an online marketing campaign that starts with a unique and innovative, modern and user-friendly website.

Today’s consumers begin their search on the Internet; instantly confronting a bewildering forest of options for breast reduction or augmentation, liposuction, facelift, or “mommy makeover.” In addition, they find non-surgical, laser and other procedures, such as botox injections.

With more than 1.7 million cosmetic surgery procedures in the United States, plastic surgery practices are a rapidly growing medical practice area. If you are an expert in plastic surgery, you are looking for innovative and effective ways to improve your online reputation and outperform your competitive neighbors …

I fully understand how difficult it can be to manage your staff and operate a plastic surgery practice while trying to market your practice. But your marketing efforts should be on your to-do list this year if you want to make sure you keep up with the competition (of course, the goal is to outperform your neighboring competing plastic surgeons).

So how can you dominate and practically steal patients from other surgeons?

Happiness and confidence …

People buy from people they trust. What is the price of happiness? The potential cosmetic surgery candidate will weigh the pros and cons, although financial considerations are only part of the equation. All surgeries, even the least invasive procedures, include risk factors and consumer concerns that they will achieve the expected result and that they are safe (clinically and emotionally) in the hands of a qualified and experienced physician.

Patients don’t buy procedures. Skilled surgeons dedicate years of professional training and experience to the fine art of excellence in augmentation mammoplasty, blepharoplasty, liposuction, rhinoplasty, and many other procedures that many patients do not recognize by name. In fact, patients are not motivated to buy “eyelid surgery,” “nose reshaping,” or even “breast augmentation.”

What people buy is happiness. Although these are the names of some of the most common cosmetic and plastic surgery procedures, what plastic surgeons do is not what patients BUY. Individual purchase decision factors may vary somewhat, but the main motivations are to improve your appearance, reinforce your own image, and / or feel better about your appearance.

Building trust begins early in the vendor research, consideration, and selection process, often through advertising, marketing, online information, as well as personal and professional recommendations.

Anticipating and responding to these concerns, and building a bridge of trust between the patient and the provider, is essential to building a successful plastic surgery marketing strategy.

Your brand addresses the entire patient experience and must communicate your main value proposition to them.

One of the cornerstones of successful plastic surgery marketing and advertising is to effectively communicate the prospect of improving self-esteem, life satisfaction, and self-rated physical attractiveness-happiness.

There are many strategies you can implement to improve your online reputation. Let’s prioritize reputation management activities for your practice so that you can outperform your competition and focus on achieving your business goals.

You need a great website. It is the foundation of his practice and that website keeps patients excited as they navigate through it.

But I’m not here to lie to you and tell you that this is all you need. To attract more patients, you need more than just a unique, innovative, modern, and easy-to-use website. That is the last piece of the puzzle your patient sees. It is important but so is what I am going to tell you …

These key components – recognizing a patient’s definition of happiness and inspiring a bond of trust between patient and surgeon – are essential to a plastic surgery practice marketing strategy that wins new patients.

Develop your brand image: Your brand is a promise to your patients and must convey confidence and professionalism.

Create content focused on your practice – Content stays online forever and helps build your online reputation. Your content is your best marketing tool.

Be the best plastic surgeon in your area – Plastic surgeons who are invisible to search engines are also invisible to potential patients.

Social Media Engagement – Create engaging content tailored to user communities across all social media. Your social media presence will increase, brand awareness will skyrocket, and patient engagement costs will decrease.

Your innovative and responsive website: Your patients prefer a smooth interface with easy navigation and helpful content. If you consider yourself an elite plastic surgeon, you must have an elite website.

A constant factor in the highly competitive world of plastic surgery marketing is change. The change happens; in the geographic market, in healthcare competition, and in the effectiveness and efficiency of your plastic surgery marketing strategy.

Increase your numbers and increase the size of plastic surgery cases by marketing to the right patients.

The value of a lead generation campaign is based on the number of leads it generates and the cost per lead. A successful lead generation campaign will generate more income for the practice of plastic surgery than it costs to generate leads.

Unlike many other medical specialties, cosmetic surgery is almost a direct consumer business that is paid for in cash. Operating outside of the referral system means that a solid and comprehensive plastic surgery marketing plan is a must for success.

As a result, plastic surgery is saturated with campaigns. To compete, you must stay ahead of tomorrow’s advertising and marketing strategies. However, when you spend your days helping patients look and feel better, keeping up can be difficult. That’s where we come in. We live and breathe marketing.