How to choose the right mobile app development platform


“The number of mobile phone users in the world is expected to surpass the 5 billion mark by 2019,” reveals a Statista study. Mobile application development services have marked a wonderful growth in recent years. Mobile apps help businesses to enhance their brand and increase their business values.

If you are a business owner and want to develop a mobile app, it is important to decide on the platform. There are many things you need to figure out when choosing the right mobile app development platform. What devices are your users likely to use the app on? Windows, Blackberry, iOS or Android? Once you recognize your user base, you’ll have more clarity on the type of platform you want to choose.

If you’ve been pondering this topic further, don’t worry. We are here with some tips to help you make the right decision:

Consider the user experience

Successful mobile apps have one thing in common: they meet customer goals. And, the UX of a mobile app impacts its recognition. The UX is the one who makes the final decisions. Decide if a user will come back to your app, delete it, or rate it bad. A useful application completes the requirements that are not available in the market. Therefore, UX must include competitive analysis, development of feasible products, and proof of market validity.

Recognize the customer base

The platforms vary drastically. That too, in terms of the region. Therefore, the most crucial part is to pay attention to the geographical criteria. Consider doing some deep research, recognize and build your user base. It will help you define your target audience. For example, if your target audience is the US, Australia, or Japan, consider hiring an iOS developer. While with Asian and African countries; Android is leading the game. Therefore, the situation may differ depending on the country. For Asian and African customer base, you can hire an Android developer for further help.

Consider navigation-to-buy conversion rates

Browse-to-buy conversion rates help you decide which platform is most likely to get you more purchases. When choosing between mobile app development platforms, the “navigate to buy” rate plays a vital role. For example, of iPhone users buy more from their smartphones. And Android users are less likely to do this. Therefore, consider checking it for each platform to make an accurate decision.

Know what to offer

First decide your requirements and features. They depend on the capacity and limitations of the platform. You need to finalize the features combined with your user experience. Thereafter, compare the results against a certain platform. If you want to create a custom native app, iOS, Android are the best solutions. To go with iOS, you can hire an iOS developer who has the necessary skills to develop iOS apps. Native apps provide a great user experience and ease of use. But if you are looking for the app that supports multiple platforms then consider cross platform development.

Deciding Support Devices

Obviously, it is challenging to create an app that supports multiple devices. Android supports 160 devices. And iOS 9 supports 15 devices. If we consider Windows and Blackberry, their supported devices include 100 and 10 devices accordingly. But the most popular apps are not even compatible with Windows Phone. Therefore, after analyzing the audience base, it is advisable to decide on the preferred devices.

Know the development costs

Yes, it is important to invest money to create productive applications. But when you start the development of the application, the amount of your investment can increase. With different platforms, development costs are likely to vary. For example, Apple is more expensive than Android when it comes to business programs. So, if you are looking for an affordable option, hire an Android developer and start working on your app. Even if there are new requirements or changes to existing ones, your costs may increase. Therefore, prepare an approximate development cost with additional development expenses.

Recognize management challenges

Your joy seems boundless after you’ve launched an app for your business. Well that’s great! But, there is bad news. It doesn’t just end with the launch of an app. Several unavoidable challenges could occur in the future. Let me list a few:

Update the app without any security threat.

Provide multiple mobile applications with good performance

Restrict app usage to predefined locations and times

And as time goes by, your needs are likely to increase. A good way to achieve this is to match application management capabilities to platforms. In case you got stuck somewhere while developing an Android app, then you can hire an Android developer. They will surely put an end to your confusion.

Third Party Integration Check

Third party integration is the most important facility for mobile app development services. Platforms must allow confidential integration with third-party tools. For example, with Android, you can use third-party libraries if you’re dealing with image highlighting and loading issues. This integration should extend existing back-end systems and delivery systems. In this way, it allows developers to develop applications that are compatible with mobile application management. Same for iOS development, there are many libraries available for integration. For more help with third-party integrations, you can choose to hire a dedicated iOS developer.

Consider the above points and they will surely help you choose the right mobile app development platform for your next development project. Happy app development!