One thing you can do on social media is write content for your posts. Posts are what keep your social networks active and your audience engaged. However, it is imperative that you have a strategy so that you can get the most out of your social media interactions.

Understand your customers

You need to know who your target audience is so that you can recognize what type of posts will get the most traction from them. For example, some audience members will be insulted by certain types of comedy. Others will respond very well. Know who they are so your posts can be targeted.

Look at your competition

It’s always a good idea to check what your competition is doing with regards to social media posts. Don’t just copy what they are doing. Instead, watch whether or not your competition is getting a result from your actions, and see how you can do it better or differently.

Know the purpose of the position

What action do you want your customers to take when they read your post? Do you want them to click to read more? Do you want them to like, follow and share? You must be clear about what you want them to do in order to act.

Add a relevant image

People respond better to relevant images on social media. You can create memes and infographics using free software like Canva.com for your social media posts. A nice image, watermarked with a relevant quote will do wonders.

Write content that grabs attention

When you share a meme or blog post or other type of post, write content about it and what you want your readers to do about it.

Ask your audience to share

Never forget to ask your audience to share your posts. You can also invite them to pull memes and infographics from your website to share. Just set up a new page that lists all the watermarked images that your audience can share.

Reply to comments

Don’t just ignore the interaction that is happening on your social media pages. Always reply and add comments to the discussion. Answer questions and be polite. Even if someone is rude, don’t respond rudely. If necessary, delete the rude comment and let it go.

Writing social media posts that start a discussion and inspire people to share and interact is an art. You will need to try different tactics to see what works for your particular audience. But make sure you always have a call to action in your post so your audience knows what to do.