How to do Link Building? – SEO Software Reviews

Search engine optimization consists of on-page optimization and off-page optimization. As of now, Off Page Optimization is more important than On Page Optimization for search engines like Google, Yahoo and MSN.

What is off-page optimization?

• Improve link popularity
• Use keyword-rich anchor text
• Improving Google PR

What is link popularity and why is it necessary?

Link Popularity is defined as the number of inbound links your site’s domain has on each search engine. This is like the number of positive votes your site domain has on the internet. Therefore, a higher number should be your main goal. But you should note here that having a higher number of incoming links is not enough. The quality of incoming links matters a lot.

search engines like Google, Yahoo and MSN would rank your website higher or lower in search engine results depending on your link popularity.

How to check your link popularity?

In the search bar of any of the major search engines like Google, Yahoo, or MSN, type the following and hit enter:

Link:[http://www.yoursitedomain.com] (Replace “yoursitedomain” with your website URL)

This would give you an idea of ​​how many websites on the internet are linking to your website.

What is link building and what are the different types?

link building is the off-page optimization strategy to improve your link popularity. There are basically two types of link building.

• Reciprocal link building

Reciprocal links mean that there is one inbound and one outbound link, ie there is an exchange of links between your site and the linked site. It first links to the other website and asks the webmaster if they want to link back.

• non reciprocal link

Non-reciprocal linking is having just the incoming link without your site linking back. This would have more value than the reciprocal link. But this does not mean that it is not worth making reciprocal links. It has its importance. Non-reciprocal linking is better but a bit more difficult to achieve.

How to do reciprocal link building?

You should find the websites that have a similar theme to yours but are not in direct competition and request a link exchange. Once you find the right websites, add a link to these websites on your links page and send an individual email to each of these website owners.

Now, you have to take care of the anchor text, also known as link text. This is the text that is displayed on the other website that links to your website. The anchor text should be the best keyword that describes your website and has a high value attached to it.

These are the three basic things you would need before applying for a link exchange with link partner websites.

Title: This is the anchor text

URL: The URL of the web page you want the link to

Description: Briefly describe the purpose of your website and don’t forget to mention your keywords.

The next thing to investigate is the Google PR (PageRank) of the linking web page. The higher the Google PR, the higher the link value you get, which would translate into a higher Google search engine ranking.

Now the internet is an ocean and finding these websites, their Google PR and emailing them is a difficult manual process. You can do this, but it may take years before you can build decent link popularity.

Is there a way out?

Yes! bet!

There are quite a few SEO software tools that would help you implement reciprocal link building. But making the decision of which SEO software tool is right for you is the GREAT Question.

Each SEO software has its own limitations as to what it can achieve. The best thing to do is if these SEO software companies have a trial version, feel free to download and try it out. Another way is to read honest SEO software reviews on SEO software reviews for search engine optimization.

Keep an eye out for my next article where I would talk about easy ways to get a lot of non-reciprocal links through powerful link strategies.

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