Social Media Marketing Tips: Follow the 80% -20% Rule

There are endless ways to reach your audience, there is no secret formula as such. Applying the 80-20 rule should always be an integral part of your social media marketing strategy. In short, it means that 80% of your content should be engagement oriented, providing something valuable to read to your viewers and engage them in conversations or engagement and only 20% should be dedicated to promoting your business.

You need to establish the fact that people flock to social media platforms for social interactions and not to read your sales pitch. Social media marketing is more inclined to build relationships, trust, and authority online rather than annoying your audience with repeated sales pitches.

80% content – informative and interactive: This part of the marketing strategy is primarily aimed at sharing good content related to your business. Simply put, find the content your audience is interested in and share it on various social media platforms. Think of re-tweets, re-sharing of posts, links to reviews, inspirational quotes, greetings, polls, trivia and contests, and other engagement-oriented ideas. If you don’t know how to create those posts, please do the following:

  • Follow the top influencers in your industry, take a look at their posts, tweets, and design your own or probably re-share them as a good piece of information.

  • Share your own cool facts, content among your own page followers and get them engaged.

  • Get your content out to your influencers and try to connect them.

  • Organize trivia, competition and award winners, which will force the audience to participate in the activity and gain confidence in your brand.

20% self-promotion: As you work through this section, please include information that “benefits” your audience by offering discounts, special offers with a call-to-action button that takes them to your website, allowing them to learn more about your services / products. Post the benefits of your products / services, reviews, testimonials, specifications and all the information you need to maintain your reputation.

The bottom line: If a brand focuses too much on its sales and irritates the audience on the social network with an ongoing sales pitch, it will surely drive away visitors and referrals. The audience will simply go in and out of your social media page without even landing on your website (traffic to your website is the sole motive for any marketing strategy). Give your audience what they want to read at regular intervals and you will see an increase in your brand’s followers and authority and maintain a consistent presence on social media.