The four cardinal points of any good writing: expression, content, organization and technical precision

All writing that is judged good must have these four cardinal factors; otherwise, the write will fail regardless of its intended purpose. Remember that the intent of your writing should be to inform, instruct, entertain, solve a problem, or show how to achieve a goal or objective. Always write for your target audience and not for the internet or search engines. When you connect with your audience, the rewards come back to you. The four factors are: Expression, Content, Organization and Mechanical Precision.

Expression: This is how you project your writing for the world to see, read and evaluate. Good writing is a trade. That is why writers are called wordsmiths. A picture can be worth a thousand words, but words are also needed to create pictures in the reader’s mind. This is the first factor that draws the audience to your writing just like bees are drawn to nectar. You may have heard that you should write to express and not to impress. Don’t write for ego; write for your audience clearly and simply, so everyone can understand your perspective and topic. People don’t care how much you know until they know how much you care. Expression is an art form. You must use your words to connect and create vivid images in your reader’s mind. People only apply what they understand. It all comes down to your choice of words, style, personality, and general thought process. You must use powerful words and emotional triggers. Eliminate boring adverbs and dangling modifiers as much as you can. Use active verbs instead of auxiliary verbs or adjectives. Active verbs make your writing more lively and dynamic. Realize that movement generates pleasure. Use the active voice instead of the passive voice. Therefore, the expression is not only what you say but how you say it. However, what you say is also important.

Content: This is the factor that separates the mediocre from the masters. “Either you write something worth reading or you do something worth writing about,” said Benjamin Franklin. Content is the substance and essence of your writing. In short, content is the heartbeat of any great piece of writing. It is the value that it brought to the market. People are buyers of value and quality. They want the best for the least amount of money. You’ve heard that on the internet, content is king. The story is the same everywhere. Content is the quality of the material you post. This has to do with the key benefits that readers will extract from your writing to solve their problems or achieve their goals. As a writer, you should always ask yourself, “how can my writing solve problems or change lives?” Good writing that sells itself is writing with great content. Search engines love content. Therefore, post good content that people love and search for. Then the search engines will locate you naturally and people will search for your offers. Let your content be fresh and original instead of recycled materials that flood the Internet. Content is what search (and research) is all about. That said, you should also know how to order and organize your content so that the information is readable and digestible.

Organization: One of the most difficult things to write is how to organize and order your thoughts. “Most writing is a few good thoughts floating in a sea of ​​words,” said Jamie Buckingham. Organization is a product of coherence and consistency. How do your thoughts flow logically like in a flower? One idea should lead and link to the next. To be consistent, you need a style guide as a guide. Therefore, try to plan your writing. Describe any key points or basic essentials that you may want to develop before putting the meat on the go. Let each paragraph contain a theme or main idea. The meat can be the description, examples, or anecdotes to reinforce your points. Organization is a process. It comes with practice, experience, and writing intuition. Improvements as you keep writing. Formatting is a very important part of your organization. Organize information into chunks.

This is how the human brain processes information. That’s why it’s called bits and bytes. Formatting is all about headings, paragraphs, bullets, lists, typography, lines, and spacing to create visual appeal for your readers. You don’t have to be a graphic artist to develop a good sense of organization. Did you notice that most HTML tags are formatting tags? Any good content and expression can fail without good formatting – it’s a key part of your organization. The best way to learn this art is to learn from other good writers. After trial and success comes along with practice. Either you keep writing or you are left with nothing. My keyword is: “Persistent practice prevents poor performance.” The more you write, the better you grow as a writer. Practice does not make perfect; practice makes improvements and improvements perfect.

Mechanical (technical) accuracy: This is a fancy way of saying that your writing should be error-free. Mechanical precision is the Achilles tendon of most writers. They worry too much about the difference between a colon and a colon, causing analysis paralysis. This is the key reason why many people are afraid to write. Mechanical accuracy has to do with your typing, spelling, punctuation, and syntax errors. That’s why you should have your writing tools: spell checkers, dictionary, encyclopedia, and other reference materials. Remember that no writing is legible until it is error free. It’s also a good idea to give your writing to someone else to proofread and edit due to human factors. In general, most good writers are made by rewriting. The key is in the principle of the 3Rs: revise, revise and rewrite.

Your writing process is like preparing a good meal. All four ingredients must be present in your recipe before creating a balanced meal to think about.