Online videos are one of the biggest contributors to the success of online interactions. Done correctly, they can have a far more powerful and persuasive effect on people than the written word, depending on the topic and presentation.
There are several different reasons why online videos can be persuasive and are worth exploring so you can decide if videos will be an effective and attractive tool for your particular business. Of course, your main goal is to get as many high-quality people as possible to see you.
What your eyes can see
When it comes to physical movement, viewers will automatically be drawn to the video as a whole. When you watch a video, your peripheral vision comes into play and your mind captures everything you see. Interestingly, you may not even realize it at the time, but images and ideas continue to replay in your mind over time.
The brain connection
There is great synergy between the person in the video speaking and the viewer who is listening. With that in mind, you need to understand that the way information is received (and perceived) is sometimes more powerful than simply reading words on a page (or on the screen). Or that it doesn’t have a huge impact. It is certainly an important medium. However, it is very important to keep an open mind when it comes to embracing all the different types of communication.
The power of simultaneous information
When people can absorb different types of information simultaneously, a link is created between them. Social media naturally promotes that kind of behavior because interactions through social media (as the name implies) are social and need at least two people to be successful. The best way to communicate for simultaneous success is in real time; however, other forms of interactive online communication will also work. Either of those communication methods is better than reading words on a page when it comes to simultaneous information.
A conglomerate of elements
The video brings together all kinds of things. The videos facilitate the approach and contact with other people. There are several different types of videos that have the power to do that, including testimonials, stories, etc., where the common element is emotion. If people are emotionally moved, they will react in some way. Hopefully, they will be moved in a positive way and you will get them to react the way you hope they will. This goes back to the heart of the success of online social interactions. Relationships can only exist if there is an emotional element present. Without feelings, nothing can be achieved. Your video should communicate information that is emotional in nature. One thing you definitely want when communicating via video is that your message is not only understood but also remembered for a long time. If you have any hope that your viewers will tell other people about what you are communicating, that will have to happen.
Online videos are an extremely effective and engaging way to communicate online, if done right. It is very important to remember that one form of communication should not be sacrificed for another. Videos are just one of many powerful types and if you don’t take advantage of their use, your business will miss out. All the different types of online communication are important and they are all important members of your social media arsenal.
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