Digital marketing has conquered the advertising sector. It has become an indispensable tool in the hands of a marketer to promote their brand goals and give them visibility. As we are constantly witnessing advancements in the fields of social media, mobile marketing and user experience, the reach of digital marketing is reaching dizzying heights. To help businesses stay on top of such opportunities, we’ve included the top trends in digital advertising that will help them effectively capture their goals online.
Top digital marketing trends
- live video streaming
Live video streaming gained a lot of momentum in 2016 and continues to see rapid growth today as well. It is an effective tool for a seller to engage and interact with customers. The live video streaming trend gained momentum with video streaming apps like Facebook Live and Periscope, which allow users to optimize real-time video for messaging via social media. This trend is very prevalent in the digital marketing space and is likely to continue for a long time. - Unique content still rules the digital space
All digital marketers will agree that unique and quality content is ‘king’ in the online world and this trend will be in the future as well. When content stands out in terms of ideas and quality, it ensures that it fully engages and influences readers. - Social influencers are crucial assets for your business
Social influencers and established bloggers play a huge role in building a loyal following and gaining awareness of your brand. With the introduction of new social media platforms from time to time, it is not easy to reach your desired audience. However, influencers and bloggers enjoy a dedicated following that captures the community and engages them with their content. Therefore, choosing the right people to promote your business can help you reach the target audience and as a result, your business will lead to success. - Consumers are hooked on their mobile phones
Smartphones have revolutionized the way a consumer communicates and shares information with the world by providing on-the-go access to vital applications and social media platforms. Mobile phones and tablets have become our constant companions and their dependency continues to grow. It is crucial that retailers pay attention to this fact and those that do not will be left behind. - Augmented reality is the next big thing
The immense popularity of Pokemon Go gave marketers the idea that augmented reality experiments can last a long time. Consumers today are eager to experience these augmented reality concepts, which means there’s a lot of potential profit here for marketers. Get ready to witness more AR-related experiments in the coming times.
Are you digitally ready?
As digital technology becomes more sophisticated over time, the extent to which brands and businesses can engage their consumers seems infinite and this is a great opportunity for every digital advertising agency to help their clients get the desired visibility and stay among your clientele.