People born after the year 2000, sometimes referred to as Generation Z, are the first generation to grow up exclusively as digital natives. What this means is that their education was closely related to digital technology – they don’t know life without iPhones, Netflix, social media, and most importantly, the internet. This has vastly changed the way the industry will deliver video to consumers in the future.
Both Gen Z and Millennials grew up consuming videos differently from other generations. They gravitate almost exclusively to online streaming and video websites ranging from Facebook and YouTube to Netflix and Tik Tok. The formula for creating successful video content has been forever changed by these new media, where video on demand and short form reign.
According to Cisco, a Fortune 100 company, it is estimated that 82% of global Internet traffic will consist of video content by 2022, up from 75% in 2017. Additionally, Google research data indicates that more than 70 % of buyers say online video has helped them Learn more about an automobile product they intend to buy. As consumer spending habits grow and peak between the ages of 34 and 55, this trend will continue to grow as more Gen Z and Millennials enter that age range. If you look at total video consumption, YouTube reaches more 18-49-year-olds in the United States than any US cable network, according to Google’s chief commercial officer Omid Kordestani.
So what does this mean for us, a video production company? It means that we are constantly kept up-to-date on the new cutting-edge trends in video production and animation. Since it only takes a fraction of a second to click, we need to create content that grabs the viewer’s attention. With over 500 hours of video uploaded every minute to YouTube, it’s more important than ever to set yourself apart from the crowd. Additionally, more than 70% of YouTube views are on mobile devices according to Hootsuite, a social media marketing company. This means that we must create a compelling visual story along with a compelling message that keeps viewers engaged with the content.
When creating animation, video, or even an audio production, keeping it short and engaging is essential. With this changing landscape, video production is becoming increasingly relevant to consumers, and video is increasingly in demand for a wide variety of platforms. Regardless of the stereotypes or judgments that exist about Gen Z or Millennials and their massive shift to short-form video content, they will soon become the primary age group for most consumers.