9 Webinar Mistakes Even Pros Have Made

Webinars are a great way to get qualified leads, build expertise, and build buzz about your business.

You are going to make mistakes sometimes. But there’s no reason to reinvent the wheel when it comes to webinars. Someone has had a webinar before you and has perfected the best way to do it.

not practice

It is important to practice your presentation, as well as handing over the microphone/controls to others who may participate. Understanding how everything works before the big event will make everything run smoothly.

lack of preparation

In addition to practicing, it is important to prepare for your event. Make sure your microphone is working and make sure you have a quiet space. Prepare your presentation and study any questions that people may ask so that you are ready with some answers.

Don’t set up landing pages

When you’re serious about selling something or providing information about anything, it’s important that you care enough to create a sales page or landing page for it. It is the best way to get more conversions.

Skimp on professional assistance

You can’t do everything yourself every time. Sometimes you are good at one aspect of webinars but not others. Why not outsource some of this to other people so you can focus on what you do best?

Setting a topic too broad

You want to narrow your topic down to a very small area, because you don’t want to overwhelm your listeners. Viewers will shut down when you throw too much information at them. Also, a narrow theme is easier to market to and you can be more sure to appeal to your target audience.

Not understanding what your audience needs

Your job is to solve your customers’ problems. You can’t do that if you don’t know who they are and what they need. When you focus on problem solving, you’ll come up with a better topic.

Not marketing your webinar

there’s just no such thing as “Build it and they will come.” You really need to do something to get the word out. Use social media, blog posts, articles, guest posts, and anything else you can use to get the word out.

Forget to test technology

Although problems can arise no matter how many tests you do, try it anyway. The more tests you do, the more likely things will turn out right. You can never know for sure what the webinar will be like, but testing helps make you feel more comfortable.

Not having a webinar

The biggest mistake you can make is not having a webinar. Once you do it a few times, you’ll be hooked. They can be as small and cozy or as big as you like. You can have them often or rarely, it’s totally up to you.