Products and services don’t have to be artificially flavored indefinitely, they could one day become the ‘Real McCoy’.

One of the greatest phenomena in modern science and the food technology industry is artificial flavorings. Artificial flavor is an ingredient that is synthesized to create a sensory impression that mimics the natural product that might not be available.

The experience of an artificial product or service has the taste or characteristic of the original goods or services that we cannot easily have. So we can only imagine how the product or service would feel or do for us if we had exactly what it is. Often times the product we want is expensive or out of reach, while on the other hand the substitute is affordable or at least less expensive.

This concept, when we think about it, is very scary and leads us to the following concern: What are we missing! What happens is that we escape the true realities of life when we use substitutes instead of genuine products and we lose the benefits that would come from that original ingredient in the mix.

Take ginger, for example: there are multiple health and other benefits of using the plant, namely cancer prevention, assistance in the body’s metabolism, and relief from motion sickness. However, when you buy a soda that has the artificial flavor of ginger, one would only be satisfying the taste buds but without getting the benefits that can be derived from the authentic taste.

When you put this in context with the level of service that some companies offer, you will see how the real experiences have been short lived. An example of this is the elaborate physical structure, wide range of commodities, and attractive front-line personnel of some companies in our corporate society. These are replicas of modern business models in Europe, USA and other developed countries of the world.

However, let’s call things by their name: Are we experiencing artificial scents from these companies? Well, we often come across unprofessional and poor customer service from the staff, which does not fit the company profile.

We are all gearing up and aiming to be ready for the first global standard by 2030. This means that we have to do everything we can to achieve quality ratings by 2020. The question is asked just like your favorite TV comedy: “Are we there yet? ? “

There is nothing wrong with being creative and resourceful if we don’t have the right ingredient for the final product, but one thing we must always keep in mind: There will be fringe profits or the wear and tear of our frustrated taste buds.

Therefore, as marketers we must listen to the market, know what our consumers need instead of assuming their wishes and responding to changes in trends in our market. We must “walk the road and speak what it says.” The most important thing is that we must put QUALITY SERVICE at the forefront of our businesses, since it is the source of our profitability.

Products and services do not have to be artificially flavored indefinitely, they MAY one day become the ‘Real McCoy’.