A lot goes into making a successful newspaper ad. Things like position, size, and copy are important, but what’s the one thing that’s going to draw attention? The design of your ad.

Mike McDaniel, a US-based small business consultant who started the Big Ideas Group, says that newspaper ads have less than eight-tenths of a second to get attention and must hold that attention for three seconds to cause a reaction. Print. You will know how difficult it is by the way you read the newspaper. How much attention do you pay to newspaper ads? What ads grab your attention?

Everyone says that to be successful you have to stand out from the crowd. In newspaper advertising, where space is limited and competition is fierce, standing out from the crowd is not easy. It’s all about how you use the title, color, whitespace, images, and fonts.

Professionaladvertising.com has several tips on this. For example, the serif typeface increases reading speed, while the size 12 font has proven to be the most effective. You’ve also found that your graphic is twice as important as your headline when it comes to grabbing attention, so you need to think carefully about your ad design.

Go back to the types of ads that grab your attention; What do you find convincing in them? Are you drawn to advertorial-style ads that have a lot of text and few images? Do you like your ads full of color or do you prefer them clean and simple? Do you like big or small ads? What about the headlines?

We once again turn to McDaniel, who recommends that before you start thinking about your ad design, start collecting ads that appeal to you. He can use them to get an idea of ​​what works in terms of color, size, and font.

According to Professional Advertising, advertorials (advertising editorials) double your readership, but you should use this style with caution. Only use it when you have something of interest to tell your audience, don’t use it for random ramblings. And don’t abuse it.

In general though, try to keep it simple. Remember that you need to attract and keep the attention of the readers; an advertorial could be lost in all the other articles. If you have your heart set on writing a short story, try placing it in a magazine.

From an attention-grabbing standpoint, white text on a black background is very effective, but it’s not easy on the eye, so use it sparingly. For example, you can use it to highlight your title or contact details. If you are going to use photographs, use captions that highlight the benefits of your service or product. The graphics stand out, so people are more likely to look at the images and read the subheadings below than to read the entire ad.

There is a school of thought that uploaded ads are better than clean ads, but this is not always true. Think about your audience; Are you looking for skilled and busy professionals or do you want to target modern and trendy young people? A more refined audience might not respond well to a multicolored comic sans on a yellow background, but a mom looking for a party planner might.

Finally, it is very important that you test the effectiveness of your ad. Measuring response rate is the only real way to know if your ad is working or not. This will also help you refine your ads by making simple changes like a headline change or a new image to improve response rates and get more value for money.