The Fred Perry brand is considered one of the most historic and iconic sportswear and fashion brands in British history. It was founded by the English Wimbledon champion of the same name. Fred Perry clothing has always been incredibly popular for as long as the range has been in existence, initially starting with nothing more than a basic white polo shirt.

Over the past few decades, the Fred Perry range of clothing has embraced, stimulated, and in some cases created and led the way in a number of fashions. He was the first brand to cross streetwear and sportswear when his polo shirts were embraced by the ‘Mod’ subculture.

These days, they have expanded their range of offerings, for example Fred Perry Footwear and accessories, and now they have also teamed up with various other brands, designers, and celebrities to work collaboratively. Celebrated European designer Raf Simons has created unique collections with them for multiple seasons, and they also have multiple seasons lined up for a collaboration with singer Amy Winehouse.

With the level of fame that Fred Perry has achieved, sooner or later they would inevitably be targeted by counterfeiters. Unfortunately, when a clothing brand rises in popularity, it also attracts the attention of scammers and counterfeiters looking to make cheap money from unexpected buyers. The most counterfeited item to be aware of is the Fred Perry polo shirt, as counterfeiters find this to be the cheapest to reproduce and sell and it is also the most popular genuine Fred Perry item.

While it’s usually fairly easy to spot which polos are fake and which are real, counterfeiters sometimes use methods to make the replica look a bit more like the original, and this can lead to confusion among buyers.

If you are looking for cheap Fred Perry clothes, pay attention to the following tips to distinguish the genuine products from the fake ones. Although following this advice cannot guarantee that you will receive the genuine item (the only way to do this is by purchasing directly from a reputable, authorized dealer), ignoring it will greatly increase the chance of being counterfeited.

1) Logo design

Fred Perry Wreath is an extremely recognizable brand logo. Due to how simple the logo is, criminal gangs find it quite easy to replicate. Fortunately, few of them replicate it perfectly, so there are still a few points to keep in mind. First of all, look at exactly where the logo is located. Authentic logos will be right above the heart, probably much higher or lower. Also, it is only sewn or embroidered on the polo, never printed.

2) The Buttons

The buttons on a Fred Perry polo shirt, with a couple of distinctive exceptions, will always be the same color as the main color of the rest of the top. For example, if the polo shirt is mostly red but with a white collar and cuffs, the color of the buttons will always be red. However, there are one or two exceptions to this. One of the collaborations that Fred Perry did with the renowned Belgian designer Raf Simons used buttons of opposite colors. Also, there are some limited edition styles from Japan that have different colored buttons. However, almost all Fred Perry polo shirts will have the same color.

Additionally, each button will need the text ‘Fred Perry’ visibly embossed.

3) The label

The content label on the back of the inside of the garment is an area that is often overlooked by counterfeiting gangs, although it can contain many clues that hint at the authenticity of the product. This area of ​​the tag is generally hard to miss and is printed with the word ‘Fred Perry’ in a very meaningful and crystalline sans-serif typeface, complemented by the size of the garments and the typical Fred Perry crown logo. Fred Perry. The fake items are usually designed in some wiry, spaced typeface along with a really bad attempt at a crown logo.

There is an urban myth that says that shirts with a green label are always fake, however, this is not always the case. If the jersey you’re looking at was made within the last two years, the label will likely be black or blue; but not green. However, if the jersey was made in the ’90s, there’s a good chance it’s green. A Fred Perry polo shirt with a green label will be old and/or fake, but it will never be new and genuine.

4) The shop and the merchant

Take a look at the merchant or store that has the shirt for sale. If you can’t physically see the merchant (such as if you’re shopping on eBay or Craigslist), look at other items, such as the photographs and writing. Check the grammar of any text and be sure to call the phone numbers provided to see if they are real.

Examine the merchant if you can. Does he or she (and her store) see themselves as the kind of ambassador that a prestigious brand like Fred Perry would choose to represent them? Is the store tidy or are the clothes piled up everywhere? Where it is located the store? Is it in a respectable business district of the city, or is the ‘store’ the trunk of a marked car in a Wal-Mart parking lot?

Pay special attention to the sale price. Even though costs do fluctuate a bit between stockists, it’s usually not a huge amount. The only time you’ll find new items priced drastically lower than usual would be during a sale or clearance event. It will not be a regular price. If the seller offers a “Buy One Get One Free” offer on your Fred Perry stock, it’s probably fake stock.

5) When in doubt, stay out

This tip cannot be stressed enough. If you have any doubts or ‘bad feelings’ as to the authenticity of the items, simply don’t buy them. This way, if the article turns out to be fake, you will not have been scammed and will not have contributed to the success of a criminal enterprise.

If everything seems fine with an item, but you still don’t feel completely confident, you should call Fred Perry. They can help you verify the authenticity of merchandise by looking at different areas of the garment and matching the garment to the product’s unique serial number. If you get the green light, you can buy with confidence.

The best tool you have to protect yourself from fake products is your brain. If something seems too good to be true, it almost certainly is. When you’re drawn to something that appears to be cheaper than it should be, ask yourself if it makes any sense that this particular item is priced so low. To ensure your safety, when you want to buy a Fred Perry polo shirt, the most effective strategy would be to look for a reputable and authorized Fred Perry clothing retailer. There is usually a minimum of one in every major town and city and there are many Internet businesses. You can get a definitive list by contacting Fred Perry.

Fred Perry’s clothing has been incredibly popular throughout his life, starting with the first simple polo shirt. Fred Perry polo shirts are incredibly popular around the world, both with consumers and, sadly, with counterfeiters. Armed with the information in this article, you will be able to identify most of the fake Fred Perry polo shirts and thus avoid falling victim to criminals.