Let us begin. If you are serious about branding and building your home based business, you should definitely have your own website. Your website is how your business will make its first impression, share information and, if set up correctly, help you generate new leads.
The easiest way to get started would be to register your domain name and start creating a blog using the WordPress platform.
You need to set up social media accounts on sites like Facebook, LinkedIn, Instagram, etc. Social networking sites provide a quick way to generate interest, inform potential customers and, if set up correctly, help you generate new leads.
As the number of followers grows, so do the opportunities for marketing, customer outreach, and research.
You’ll need to set up and publish a regular newsletter to keep prospects and customers informed and up-to-date on new events, price discounts, limited-time offers, and any changes you may be experiencing.
This is a great way to build a relationship, establish yourself as a professional, and build the know, like, and trust factor.
When designing your newsletter, pay attention to branding, colors, layout, etc. to make sure your newsletter content reinforces your overall marketing brand.
One of the most important home-based business tools you’ll ever use is an autoresponder service. This is a great way to generate leads, follow up with prospects, reinforce your brand, and ultimately drive more sales. Your best approach is to integrate your autoresponder with your website or blog so you can start generating new leads, send out your business newsletter and drive new sales growth, as well as attract repeat business.
If you’re just getting started with your home-based business, you’ll want to select those tools that are absolutely necessary for your success. The basic website, social media accounts, and email marketing tools are the most important business tools to start with.
The best news is that these tools are usually very inexpensive. For example, social networking sites are often free. Websites can be started for free or at very low cost, and you can start your email marketing account with a 30-day free trial.
Feel free to answer or comment on any questions or thoughts you have about the tools you are using to build your home based business. We always like to hear from our readers and look forward to speaking with you.