Should I build depth in my organization, or should I build breadth? This is a pretty valid question that all MLM business owners need to fully understand in order to create wealth and security.

But as you continue to build your business and gain more experience and knowledge, you will begin to appreciate the wisdom of building deep and deeper, rather than building wide like wildfire. In fact, the fun really begins, as you continue to dig deeper into your MLM business. And from the very beginning, you need to know and understand this fact.

“The width of the building creates profitability while the depth of the building creates and guarantees long-term security.”

Explanation: .. As you start to build your pool, your pool will expand in width, 3, 4, 5, 6 legs or so, and each leg will also build in depth, maybe 5, 6, 7, 8 generations in depth. There are some pretty good compensation plans out there that will reward you handsomely just for creating breadth in your group. As you create more width, you will be paid more commissions and bonuses.

Then there are also some pretty good compensation plans that will do the opposite and reward you handsomely for creating depth, instead of creating width, or in addition to creating width. The question here is which build structure is better. And really the answer is simply what is more important to you? Do you want to make quick money or do you want long-term stability and security?

Here are some facts to consider. The wider your group becomes, the thinner you are separating yourself. The more work you will have to do and the more frustration you will find, with little security. But if that is what the Compensation plan requires, and that is what you want, then that is what you should do.

On the other hand, if the Compensation plan is much more rewarding towards a deep build structure, then you are smiling, because you may simply have to focus on maybe just 3 to 5 legs, which makes life a lot easier. This is where you’re now looking for leaders in depth instead of breadth and this is a lot more fun because as you find leaders in depth and work with them and build more depth, you’re actually creating safety by backing the leaders. with leader. The more leaders there are in any leg, the more revenue will typically be generated in that leg. More income equals more belief and commitment. When you’ve built 4-5 strong, in-depth knowledgeable leaders who are duplicating exactly what you’ve taught them, that’s a diamond leg. Don’t quit here. You now have total long-term security.

And remember that each person knows or can be an advantage to a true winner. You must believe this fact. I have seen the results over and over again. The key here is that they are all important.

As you dig deeper, remember that you’re always looking to work with the smartest person on the list of new entrants. You, as a leader, always want to work with the smartest person to make sure the new person gets the right information. And as you work with the smartest person, you also make sure that Jane or John, whose new affiliate is working now, is working with the others on your list.

So what you are effectively doing is working with the smartest person on Jane/John’s list (Free Customer) and also making sure that Jane/John is learning the business and duplicating it, while teaching him/her how to do exactly what you are doing. . Here is the wisdom of building this way. You always want to build a relationship with your key people, or the most excited people, especially in depth, for a number of reasons.

A) You want to make sure those key people are being taught the right information.

B) You want to make deep friendships, especially with key players or people who are excited, because if Jane/John quits, that person is now a friend of yours and will most likely stay in the business. Mainly because of the relationship and trust you built with that person.

C) As you build depth and befriend key people or excited people in each branch, there’s a good chance that the Jane/Johns, who might not be too excited about your business, will stick around a little longer like you. build “fire below”. This means you are also doing this for Jane’s/John’s, who may or may not be friends of yours.

Ultimately, you’ll agree that building depth the right way is extremely critical. Finding a company with a compensation plan that generously compensates for building depth will always be the best find you can make in this industry.