Well-Thought-Out Conceptual Design

Creating visual communication products like websites, apps, and logos requires a lot of thought. It’s crucial to get the foundation right, especially if you want to avoid costly mistakes. But establishing an effective design concept isn’t easy and can feel daunting if you don’t have a clear process.

Whether you’re new to Versions conceptual design or an experienced designer, following the right steps is vital for making your work effective. Having a delineated process helps ensure that your concepts are complete and well-thought-out, and it will also save you time in the long run. Conceptual design is a part of any successful design process, but it’s an especially important tool for product designers. Conceptual design is the first stage in a project and sets the groundwork for your final product. Conceptual designs are a way for designers to establish the core ideas behind their project and visually express those ideas. Conceptual design can seem intimidating or complex, but it’s really a manageable ideation tool.

Start your conceptual design with a solid understanding of your client and their business needs. For example, if you’re designing a website for a toy company, it’s essential to understand the values and mission of their brand. This will help you form a final design that aligns with their mission and speaks to their audience in a way that stands out from the competition.

How to Write a Well-Thought-Out Conceptual Design

Once you have a clear understanding of your client and their goals, it’s time to research. This could be a simple online search or visiting physical stores in their area to see how competitors are marketing themselves. This research will give you a sense of how your clients will use their product and the unique ways they may promote it to customers.

Then, once you’ve collected your research, it’s time to brainstorm. Write down your thoughts, either on a piece of paper or using a digital drawing program like Procreate. Then, take some time to sketch out all of your ideas and try to find patterns or themes.

You’ll likely end up with a few different concepts at the end of this phase. Take some time to analyze each one and determine how each might solve the specific problem you identified in the previous step. Then, move forward with the most promising concepts.

If you don’t already have a conceptual design process, consider adding it to your workflow. It might seem like a hassle at first, but it will save you time and energy in the long run and make your projects more effective. Try implementing it one step at a time until it becomes a part of your regular routine.