Buying SEO Off – Site Ranker software might sound like a good buy, but you should always avoid these types of automated systems. If you don’t have enough knowledge to build your own campaign and feel you have to spend money, do it by outsourcing your SEO work to a real person or company. Your business is too important to leave it to software.
If you operate a WordPress blog, the best way to handle SEO is to take one of the many server plugin options. Instead of looking around and reading articles, you can manage everything on the site. Many of the difficult steps of the past have been automated on a site like WordPress, so tinkering with the site a bit can turn you into an SEO buff.
To get the best SEO boost from inbound links, be sure to include a keyword with the URL. This ensures that the search engine not only sees an upvote for your site, in terms of the link, but also sees a connection between your site and that keyword.
The search engine optimizes all the assets found on your website. When performing SEO on spreadsheets (.xls), documents (.doc, .pdf), videos (.avi), audio (.mp3), presentations (.ppt), and images (.jpg, gif, .png) within of your website, you can maximize the number of search queries that refer web searchers to your website and increase your website traffic.
A professional SEO consultant can help you optimize your website for search engine indexing. SEO is a complex and ever-evolving process, and you just can’t keep up and still spend enough time on the core business of your website. However, an SEO professional is an expert in the latest developments in the search engine optimization process.
Isolate content like images and javascript in separate directories and use a robot.txt file to prevent search engines from indexing these directories. These file types have no effect on the SEO performance of your website. By telling search engines to ignore them, you’ll increase the speed with which search engines index the other, more relevant parts of your site.
In order to successfully use search engine optimization on your site, you must be committed to the ongoing process. You can’t just optimize your site once and move on. Internet businesses exist in an ever-changing marketplace, so the SEO strategies that are working for your business this year might not work next year.
To see if your SEO efforts are working, check where you are in the search engine rankings. There are many programs and tools that do this, such as the Google Toolbar and Alexa. If you don’t, you could be wasting your time assuming your SEO is working while it isn’t.
Even if you want to optimize your website for search engines, write for readers first, then search engine bots. Google, MSN, Yahoo, etc. now have some very smart bots that crawl the internet, but the bots don’t buy products from online stores, sign up for newsletters, or ask about your services. Visits from humans have the potential to do all of those things, so while you should include keywords in your text for SEO, keep the page readable.