Anyone hoping to see great results from using a generic resume for their job search is setting themselves up for great disappointment.

Employers, recruiters, hiring managers, and human resources staff aren’t looking for “general” candidates for interviews, they’re looking for candidates who know what skills they have to offer and where they might be the best fit for a company.

Focusing on a summary is very important. Unfortunately, many job seekers are under the impression that it’s good to have a generic resume because it can cover a lot of ground when, in fact, this is definitely not the case.

It is very easy for people to find and fill out a resume template, which is why many people choose to use it. Looking for a job is a job in itself and if not taken seriously, it will result in a long, stressful and drawn out job search that will ultimately be a big disappointment.

Your resume should “tell me about you” and go beyond a long list of duties and responsibilities, which a generic resume provides. It is NOT the way to go if you want to stand out or grab the attention of prospective employers, recruiters, hiring managers, and HR staff.

• Make sure your resume is an achievement-based resume that allows you to reveal your areas of expertise, leadership skills, ability to take on challenges and succeed, as well as any other traits or qualities you want potential employers to know about you.

• Don’t skimp when it comes to your resume. Commit to due diligence when it comes to writing your resume. You get out of it what you put into it.

• If you need help with your resume, get it. Take advantage of what’s available to you online and get expert resume writing advice.

• BE CAREFUL when viewing resume samples online or looking at a friend’s resume to get your creative juices flowing. All resumes are not the same.

To summarize, when you write your resume, think of yourself as the product and the employer as the buyer. Before a shopper will consider purchasing a high-end product, the product must gain their interest, establish its quality, and present its value. Once these factors are determined, they will move on to the next step: purchasing the product.

Now, let’s put this analogy in perspective. If your resume generates interest and demonstrates your value as a qualified candidate, you have effectively sold yourself.

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