Social media as a web marketing strategy is all about building trust and relationships with your potential business partners. Social media is a great vehicle that allows your prospects the opportunity to get to know you on a personal level without any sales pressure. Potential business partners get a chance to watch you without feeling obligated to join your home internet business opportunity. YouTube has all kinds of videos to watch, but surprisingly you don’t have to produce a perfect video. The viewer’s desire to connect with you on a personal level far exceeds the perfection in actual video.

As I write this post, there are two social media sites in the Top 10 on Alexa Facebook (#2) and YouTube (#4). MySpace (#12) and Twitter (#15) have slowly slipped out of the Top 10, which begs the question: Is social networking a fad? The sheer number of people who use social media on a daily basis suggests that it is not a passing fad. Facebook is a great way to generate leads for your home-based internet business opportunity. YouTube is a great way to integrate videos into your web marketing strategies.

YouTube is a great medium where potential business partners get a chance to see you as a person. The video must be a natural video where perfection is not necessary. Your partners are looking for an expert who has a similar background and is like them to some degree. Facebook allows your potential business partners to see you as an individual with the groups you are associated with, your profile, friends, etc. Social media allows them to watch you and your actions from afar without having to commit to your internet home business opportunity.

Web marketing strategy using social media is very necessary to take your internet home business opportunity to the next level. When I sold a door-to-door home care system many years ago, the product I sold was great, but until my prospect trusted me, no sales were ever made. I had very little time in the sales process for them to buy my product. I had one chance and no other chance to make the sale. The advantages of the Internet give you the opportunity to attract potential business partners for an indefinite period of time.