Did you know that every time someone lands on one of your web pages, the details are recorded in your web server logs? Learning to read and keep track of your website statistics is an important part of your Internet marketing success. And you really need to know what stats to keep a close eye on, like where your top customers are coming from. Your web log is a crucial tool to help you analyze your web traffic.
What can your website statistics tell you?
Which pages are most visited and how long a visitor stays on your site.
What keywords are attracting visitors.
Which search engines are helping drive traffic to your site.
Which web pages do Internet users enter and leave your site.
Which pages that are linked to your site people click to get there.
And there is much more.
Do you have a healthy business on the Internet?
You should have a good handle on your sales figures, your customer and subscriber statistics, as well as the details of general usage on your site.
If you don’t know and understand the metrics of what’s going on with your website, not only will you miss the opportunities where you can make more money, you may miss the danger signs that can undermine your internet. business.
One factor that all successful Internet businesses have in common is that they simply don’t constantly assume, test, and measure their results.
Where is your server log?
Your web host or webserver maintains logs that you can easily access with a few clicks after logging into your web panel. Don’t be afraid to click around a bit to find out how it works. Take your time and review the reports your web host provides. And don’t be afraid to pick up the phone and call them either. Any good web host will have qualified people willing and able to answer all your questions.
conversion measures
These are the most important website statistics that you should learn to analyze. What are some conversion rates to keep track of?
How many of your visitors are you converting into customers? This tells you immediately how well your offer and web copy is performing. This is your ‘visitor to customer’ ratio.
If you get 100 visitors a month and have 5 sales, you have a 5% conversion rate.
How many visitors subscribe to your emails or newsletters? Building your mailing list is very important, because a lot of money can be made by promoting offers to people who have taken the time to sign up to keep up with what you are doing.
How many of your registrations are converting into customers? This lets you know how attractive your offers are. You’ll also want to test them with different sales letters to see which ones are converting best. Your mailing list is also a good barometer for any products and web copy you want to market test before going public.
What is your click through rate? Are people clicking where you want them to? Does a button work better than a writing form? Is a certain color getting more clicks?
What kind of income are you getting from your visitors? You really need to know what your costs are and how much you make from the people who visit your site. This is especially important if you are doing PPC – pay per click marketing. Tracking this information allows you to assess how much you are spending to attract each visitor to your website, how much they are spending, and what your earnings are, if any.
There are many more advanced website statistics that you can track and there is even software that you can buy that will give you even more information and information that you can use to take your internet business to the next level.
Knowledge is power, and the more you know, the greater your opportunities, because you can see them right in front of you.
Do not be afraid
Billy Ojai