With the amount of information that is available on the internet these days, it becomes very difficult for search engines to separate quality content from duplicate and repeat content. Looking at it from the user’s point of view, it can be very frustrating to find bad and irrelevant content in search results. This is where Google Panda has a role to play.

Google Panda is a change in Google’s algorithm. This was introduced to remove all junk content from Google search results. Panda segregates content and ranks good quality content higher in search results and pushes low quality content down. Low-quality content can have a negative impact on the entire website, thanks to Google Panda. As a result, website owners can no longer use low-quality content and call it “SEO content.”

Google Panda was launched in February 2011 and opened to the world in April 2011. In March 2012, Google also added an over-optimization penalty as part of the Panda algorithm.

The Google Panda effect

One of the biggest effects of Panda was that all websites that used content from other sources saw a drastic drop in their rankings. All the websites that had many pages with almost the same content (with some differences such as cities, states or countries) were removed from the search results. All sites with high-quality content saw an increase in their ranking.

Google Panda has not replaced any of the above algorithms. It’s just an addition to Google’s algorithm along with the other 200 weird factors that are already there. However, Panda has a greater impact on the search engine performance of a website compared to the other algorithms.

How does Panda work?

The algorithm of a search engine is like a mathematical formula that takes into account a number of parameters before deciding which URL to rank higher in search engine results. However, the main concern of the algorithm is the person entering the search query. Search engines strive to provide results that meet the requirements of the person doing the search. These algorithms do not promote or degrade a website. Since its primary focus is the user, any changes made to the algorithm are intended to provide the user with quality search results. The quality of the website found in the search rankings is determined by the use of high-level language and artificial intelligence from Google Panda. Some of the characteristics that play an important role in determining the quality of a site are design, speed, and reliability.

Google Panda and SEO

How can you make your website SEO friendly and still work well with Panda? You will not have to do anything new if you make sure that the content of your website is quality content and different from the rest of the sites that exist. Many white hat SEO companies always emphasize the importance of high-quality content and its importance for the growth of the site.

If your site has experienced a ranking drop due to Panda, there are certain things you can do to improve these rankings. These are:

Make your audience your focus

Don’t save duplicate content on your site

Don’t send junk mail

Keep only high-quality content on your site

Engage your audience

Many low-quality copywriting and SEO companies may not be able to survive in the marketplace thanks to Google Panda. The main focus of this is to give more importance to quality than to cost. Sites that will give importance to content that is well researched and liked by visitors will be the winners. To win in the Google Panda era, you need to partner with a good internet marketing services company that ensures your brand grows online, ethically and sustainably.