Hotel press releases are critical to the online promotion of any hotel and resort in a highly competitive tourism industry. They not only inform their target customers, but also empower and engage them in the most effective way. Therefore, writing informative press releases is the key to gaining higher search engine visibility and building your brand value for your customers. However, innovating this type of news every time is not an easy task, unless you have something interesting to talk about.

Also, hotel press releases are a more daunting task compared to other industries. Therefore, it is essential that hoteliers come up with innovative approaches to writing them that truly educate, inform and engage guests in a holistic way. Here are 5 creative customer satisfaction case ideas you can leverage to deliver some compelling press releases for your hotel business.

#1: Customer Experience

Many clients check into your hotel throughout the year and leave with some experience. Hotels often keep track of their guests and record their comments as they leave. This data can be very useful as a hotel customer satisfaction survey to craft meaningful news that works in your favor. For example, hotel press releases could let your potential customers know how many delighted guests stayed at your hotel and were impressed with your services.

No. 2: Client References and Recommendations

Many hotels ask their guests about the reference and recommendations that they may have used to choose their hotel. This is a great opportunity for the hotel to determine the impact of their satisfied guests who have previously stayed at their hotel. This hotel customer satisfaction survey not only informs hoteliers about the quality of their customer service, but also gives them the opportunity to feature the same thing in their hotel news each year.

No. 3: Repeat Customers

Repeat customers have always fascinated hoteliers and have come to testimonials from their guests in promotional brochures. The same could be very influential material for writing hotel press releases to publicize your commitment to customers. Repeat guests rank high in your hotel’s customer satisfaction survey and offer a great boost to your online PR campaigns.

No. 4: Competitive Advantage

Most of the time, many hoteliers conduct an online customer satisfaction survey to determine the quality of their services. This is usually done by allowing customers to compare your services with those of the competition. If the responses and comments are mostly positive, hoteliers could post them in their hotel press releases to show customer loyalty to their business. This is not only informative but also highly influential to potential customers.

No. 5: Brand awareness

Almost all hotels are equally aware of their brand proposition and conduct multiple hotel customer satisfaction surveys to assess their brand value and brand awareness among consumers. Survey results provide interesting and insightful data to hoteliers and could be used to highlight the positive brand equity of your hotel business. Hotel press releases containing this data are useful in both educating potential visitors to your hotel and greatly influencing their choices.