How to open a strip club

Opening a gentlemen’s club requires much more than having beautiful girls to grace the stage. Today’s strip clubs are high-caliber, eccentric cabarets, combining fantasy, hospitality, and sizzling entertainment. The media, as well as Hollywood, have collectively worked on our conscious images of sordid, smoke-filled joints, where gangsters and criminals meet. The industry has changed a lot since the 1980s and 1990s; and bar owners have found that running a clean and friendly establishment makes their adult entertainment venues more appealing to both men and women. In fact, many of the best hotels along the Las Vegas Strip now offer topless shows, complete with professional choreographed dances, topless magazines, and acrobats. The trend has caused traditional strip club owners across the country to offer great food, fantastic wine selections, and of course top-notch entertainment.

Consider the location

The first thing to think about when considering how to open your strip club is to consider a location. In my opinion, it is a good idea to find a building that is close to freeways and major intersections. It is also advisable to find a building that is not too far from hotels, restaurants and, of course, the convention centers. There’s a good chance that the community that chose to open their bar doesn’t see a strip club in the area. That is why it is absolutely essential that your club offers clean entertainment for adults, with lots of hospitality. If you are lucky enough to open a club near other businesses, be sure to join your local chamber of commerce. Commit to being active in your city community by attending local board meetings, making donations to local social causes, and strictly complying with the laws and regulations of your club’s municipality.


Long before your doors open, you’ll want to actively recruit and cultivate a winning sales team. The last thing you want is to have an intimidating noise at the front door to greet guests. Your adult club staff must be trained to pay attention to detail and be as efficient as any five-star hotel. This means having a friendly host show you a table, along with waitresses and waiters who are willing to smile and serve drinks. Like any other type of bar, customers don’t want to wait for a drink or experience a bad attitude from a member of staff. In a strip club, floor hosts can often be the engine that keeps things running smoothly. Make sure the hosts in your apartment are personable and take the time to understand your guests’ needs. A good floor host will ensure that new visitors have a comfortable seat, a drink in hand, and an entertainer within minutes of arriving at the club.

Promotions and marketing

Before opening a new club, I would suggest having a serious marketing and promotion plan. It is simply not realistic to expect that you can maintain your establishment in the long term, without reaching new customers. You can start by investing resources to establish a powerful Internet presence. Unfortunately, adult club owners spend a lot to create an eye-catching website and that’s it. Make sure your club’s website is optimized to attract visitors from Google, Yahoo, and other search engines. This includes having a well-written blog and keyword-rich website for visitors to find. A good internet presence can mean significant financial rewards for your new club and attract thousands of new visitors to your venue over time. Billboards, radio, and print media are fine, but most people today search for business on the Internet.

In my experience, combining internet marketing with a strong promotional campaign will keep your new place occupied. This can be achieved by creating incentives for hotel employees, limousine companies, and service industry personnel to send people their way. In the larger cities, I have witnessed 500 new people a week walk through the doors thanks to a strong promotional program.


Many new club owners wonder how to attract new dancers. My best advice is not to take advantage of strippers financially. Many club owners try to charge their entertainers an incredible amount of money to work; and nickel and a dime for every little thing. Charge a reasonable house fee and don’t fine the girls too much. The strip club industry is a very small world, and strippers quickly share information about different places. Also, providing a fun and safe workplace will naturally increase the number of exotic dancers on your roster. Try placing an ad on Craigslist or in your local newspaper for new artists. Another option is to put up an employment page on your strip club’s website. It takes time, but after a while the number of exotic dancers in your club will increase.

Having your own strip club can be a lot of work. Like any other business, it takes planning and patience. Getting it off the ground can be difficult, but your goal should be to figure out how to get it off the ground in the long run. Done right, your new strip club can be a clean, exciting, and highly profitable business for years to come.