free business cards
Many online companies offer up to 250 free business cards that you can design yourself. My favorite is Home Business Center. You can design your personal massage therapy cards using any of their 42 card templates to deliver your message and contact information. Keep your business cards with you and hand them out to potential clients. Hear what is being said around you in a conversation. For example, when someone complains about a sore back or a stressful week, suggest a massage and hand them your card. Also, ask your friends and family to hand some out to co-workers who might be interested in an at-home massage.
Local Directories and Online Home Business Directories
Submit your business information to local directories. Even if you don’t have a website for your home massage therapy business, your services will show up in local search results. The top three local map directories or search engines to submit to are Google Local Business Center, Yahoo! Bing local and local listing center. Add contact information, specialized services, photos and available hours. Also, submit your massage business to local company directories in your area.
Participate in Raffles ticket giveaways in your area
Find local events in your area and donate a free massage to the community raffle. It’s free publicity for your home massage business and if the raffle winner enjoys their massage (and I’m sure they will), they’ll get a client and referrals from their network of friends.
Local Classified Ads
Create seasonal classified ads to market special offers or gift certificates for holidays like Christmas and Valentine’s Day. Submit your ad to Craigslist.org and other local classified listings.
Incentives for existing customers
Once your home massage business starts to take off, you can ask your customers to submit reviews to your local business listings with the incentive of receiving a discount on their next massage. In addition, you can increase your clientele by offering discounts when they refer 5 friends.