Video scripts bring any produced web video to life. Its absence can result in your viewers not knowing exactly your message. While they may resemble TV commercial or movie scripts in some way, they are totally different from both.

The writing process for these pieces is also different from academic or technical writing. Even though the writer won’t need a lot of academic skills in it, he definitely needs to be creative to create witty lines that can appeal to a wider audience.

Here are some ideas you can incorporate into building a simple yet effective spiel for your web video production.

Have a defined length

The length of your video will determine how many words your script should be. This includes all titles, the body of the script, and call-to-action frames. Most video scripts come as voice over. In this case, it is standard to assign three words per second in your script. Maybe you have a one minute video. So that would mean 180 words for your script. Although you are not doing a voiceover type, you must remember this guide.

Draft

List the key words and phrases you need to work on on a sheet of paper. Think of a good story with this information. Structure is not your goal at this stage; the concept is.

Read your draft out loud

Read aloud what you have written. Your audience will listen to it and not read it. Make sure your masterpiece is attractive to your ears. Whether you or someone else is doing the voiceover, it helps to have text that is easy to read, pronounce, and understand. Avoid using hyphalooting words. As long as the video scripts make sense when listened to, that would be enough.

Revise your draft to a final script

Now that you have read your draft, evaluate it. If you find ideas or words repeated many times, delete them and replace them with new and related ones. Count the number of words you’ve used and see if it fits your desired video length. Make the necessary adjustments.

Once this is done, have another clean sheet of paper. Number it from one to sixty from top to bottom. Use the left side of the paper for numbering. Fill in each line with three words from your script. Read it aloud one more time. Check if you get your message across clearly. Again, make the necessary adjustments.

Make room for images

Designate the right side of your paper for some visual ideas. Read your draft one more time and imagine the clips or images you would like to include. Along with these, also list the transitions, special visual effects, and sound effects that you will be using. Set the exact time for these things to occur in your video as well.

For a smooth production flow, video scripts should be reviewed whenever necessary. It is better to make mistakes in your draft than in the production itself.