When people go to a restaurant, they visit it because of certain attractive aspects of the establishment. Some may find the food mediocre, but the atmosphere brings you back. Some may also opt for food even though it is not their “scene”. The physical ability to try a new place usually relies on word of mouth, in the hope that a friend might point out a fun new place. For those who don’t have that address source, you can use Yelp.

Yelp is an online mobile application, or website, that allows you to scale the Internet for business reviews. From a car mechanic to a small restaurant, there will be a screaming review for it. Yelping gives all app owners a chance to feel critical. This online review database can offer you suggestions for places you’ve been before or places you should even stay away from. You can also review different categories of material. Let’s say you didn’t like the food, but the restaurant scenery was up to par, you can rank the details compared to the food. Yelp also gives consumers the opportunity to message the business to share their experience and make sure the business sees the review.

This, on the other hand, is making business owners very nervous. One customer with poor service can lower your star rating and potentially divert other potential visitors from the establishment. However, this is a good thing. This gives management not only insight into how customers view your business, but also allows them to correct their mistakes so that customers’ next visit goes a little smoother. Yelping has made it not only easier to figure out where you want to take your business, but it also works as a directional guide for whatever business you’re trying to travel to. Yelp gives the user the ability to display the closest places using location tracking to give the user the closest option. The Yelp era is here and it’s here to stay. With millions of users across the country, it has become the new useful guide to help the everyday customer get the best return on their investment. While helping businesses gain useful feedback and potential business howls, it consistently helps the everyday user to not only have their voices heard, but peace of mind as well.