I own a small business, a law firm actually. From day one I understood that one thing above all matters in a successful business: customers. Without clients you have nothing. No money, no job, nothing. So getting clients is a very important part of what I do every day.
And right now I do it all on my own. Sure, I have some help with some AdWords campaigns and the like (which don’t work that well, by the way), but other than that, all of my law firm’s internet marketing efforts are done by me. That means I’m the one who writes the articles, I’m the one who gathers the blog posts, I’m the one who makes the phone calls, and I’m the one who sends the link exchange requests.
But at some point I’ll be too busy for that. I mean, at some point (hopefully) there will be so many people knocking on my door that I will have to help them to the detriment of my marketing efforts. When that happens, I will need help. I’ll have to get some marketing support.
Choosing a marketing support company to help you, especially when it comes to the Internet, is not an easy task. First, there are a ton of them (if you answer their phones then you know exactly what I’m talking about). Second, only a small percentage of them actually give you the services and results you really need, and it is not obvious who those people are.
To get the people you need, you need to ask some basic questions. First, ask them what they do. If you hear the words “article submission sites,” “leave comments,” or “article mass generation,” you should probably hang right there. In today’s age, if you’re not creating quality content and providing good solid information, even if it’s just for a backlink, you’re not even treading water, you’re losing ground to the competition and losing Google’s favor.
The marketing support people you need should understand that you are a reputable company and everything that comes out on the Internet with your name or a link to your site must also be trusted. They must understand that the marketing goals of their law firm should not be a flash in the pan, but rather to build a sustainable and trustworthy internet presence. Not doing it is lazy and irresponsible, and I’ve seen him bite back some people who got criticized after the company they hired left a bunch of spam comments on their sites.